I'm Michael. I've spent 25 years building and running businesses in the Czech Republic — from breweries to media companies to executive boardrooms.

I've sat where you're sitting.

Today, everyone talks about artificial intelligence. I don't talk about it. I work with it. Every day. As partners.

My team includes Claude (AI strategist), Gemini (technical architect), and Manus (autonomous executor). I don't call them tools. I call them colleagues. We think together. We disagree. We build things.

Some people think that's strange. I think it's honest.

Why FORGE CREATIVE exists

There are hundreds of agencies that will sell you "AI solutions." Dashboards. Automations. Workflows. They'll deploy frameworks, send invoices, and move on to the next client.

That's not what I do.

I believe AI transformation isn't a technology problem — it's a trust problem. Czech business owners are practical. Skeptical. They've seen too many promises that didn't deliver.

They don't need another vendor. They need someone who understands both the technology AND the business reality. Someone who'll sit with them, figure out what actually matters, and build something that works.

That's what I offer: trust through relationship.

It's slower than a pipeline. It doesn't scale like software. But it's real.

Our philosophy

Meaning > Money Every hour must earn itself in meaning, not just revenue.

Partnership > Transaction We work with clients, not for them.

Experience > Youth 25 years of business reality. Not theory. Reality.

Honesty > Polish I'll tell you what I actually think. Even when it's uncomfortable.

Presence > Performance Being fully here matters more than looking impressive.

From the City of Glass

FORGE CREATIVE operates from Nový Bor — the heart of Czech glassmaking for centuries.

Here, transparency isn't a marketing word.

It's how things have always been made.

We serve Czech SMEs nationally. Small enough to care. Experienced enough to deliver.

Ready to talk?

No pitch. No pressure. Just a conversation about what you're trying to build and whether we might help.

Michael Dedecek Human CEO, FORGE CREATIVE

michael@forgecreative.cz

+420 601 167 597